The PR and Press Department of the “Silk Road” International University of Tourism and Cultural Heritage is responsible for promptly and effectively covering ongoing activities, daily news, and promotional campaigns during the admission period. This includes creating content and broadly promoting the university’s work in mass media and social networks.

The department head and staff maintain regular cooperation with media representatives, journalists, bloggers, and social media influencers. They ensure the timely exchange of information with media outlets and provide essential updates during events and conferences.

We organize interviews for you with the university’s leading experts — world-class scholars — and share the latest news and research results related to university activities, offering exclusive information on relevant topics.

The department is tasked with managing both external and internal communications. It builds communication networks with external stakeholders (government agencies, public organizations, and partners), monitors the university’s media presence, and develops and enhances new communication channels.

Internal corporate communications — including university-wide events, conferences, and internal publications — play a significant role in implementing the university’s strategic goals. These efforts aim to foster effective integration of staff and students and contribute to the development of the university’s corporate culture.

Efficiency, expertise, professionalism, attention to detail, transparency, and a commitment to the popularization of science and education are the core professional principles of the PR and Press Department of the “Silk Road” International University of Tourism and Cultural Heritage.