In today’s competitive market, the success of the hotel business depends on many factors. The most important among them are effective marketing strategies and making the right management decisions. Data analysis is the key tool for achieving this.
Marketing strategies help attract customers to the hotel, identify their needs, and gain an advantage over competitors. Through data analysis, customer behavior, demands, and preferences are studied in depth. This enables effective planning of new offers, discounts, and advertising campaigns.
During this training, which will take place from September 8 to October 10, participants will gain in-depth knowledge and skills in collecting, analyzing, and applying data in marketing strategies and hotel management processes. This will prepare them to become effective and competitive managers in the hotel industry.
