Admissions and Marketing Department is a structural unit of the university. The department is responsible for attracting applicants, developing marketing strategies, and enhancing the university’s brand. The department operates in accordance with the Constitution and laws of the Republic of Uzbekistan, resolutions of the chambers of the Oliy Majlis (Supreme Assembly), decrees, resolutions, and directives of the President of the Republic of Uzbekistan, orders, decisions, and directives of the Committee on Tourism of the Republic of Uzbekistan, resolutions of the Cabinet of Ministers of the Republic of Uzbekistan, decisions and orders of the Ministry of Science and Innovation, the University Charter, the Department’s Regulations, resolutions of the University Senate, and orders of the University Rector. The department is directly subordinate to the First Vice-Rector, in line with the university’s structure.
Key Tasks and Functions of the Department:
Attracting local applicants and informing them about the university’s admission process;
Operating as the university’s Call Centre;
Collaborating with educational centres that prepare applicants for IELTS, CEFR, or TOEFL certification;
Building a database of local enterprises, institutions, and organizations’ needs for highly qualified personnel trained by the university;
Creating a comprehensive information base on the structure, geographic distribution, and potential of educational service consumers (employers, state and non-state organizations, etc.), including analysis of supply and demand for bachelor’s and master’s graduates in relevant fields;
Monitoring the placement of graduates studying under state grants;
Systematically analysing and evaluating the employment processes of university graduates;
Facilitating collaboration between specialized departments and employer organizations in personnel training;
Establishing partnerships with local stakeholders, including gathering feedback from enterprise administrations on the quality and competencies of trained personnel.
Staffing of the Department:
Head of the Department – Rustamov Otabek Akbarovich
Tel: +998662406786
Email: admission@univ-silkroad.uz
Senior Specialists — Ashurova Sarvinoz Djavoxirovna
Tel: +998662406770
"WORK PLAN" of the Admissions and Marketing Department of the Silk Road International University of Tourism and Cultural Heritage
№. | Name of the event | Execution mechanism | Responsible for execution |
1. | Promoting university activities and admissions processes. | To organize a visit to the Silk Road International University of Tourism and Cultural Heritage for secondary schools under the Samarkand City Department of Preschool and School Education to promote the admission process. | Admissions and Marketing Department (O.Rustamov), group tutors, heads of departments |
2. | Monitoring the performance of graduates. | 1. Create a list of specific jobs for university graduates. 2. Obtain feedback from internship and employer organizations about the graduate. | Admissions and Marketing Department (O.Rustamov) |
3. | Determining the employment status of university students in their 1st-4th year. | 1.Formation of a balance of employed students among 1st-4th year students. 2. Formation of a balance of students in need of employment among 1st-4th year students. | Admissions and Marketing Department (O.Rustamov), group tutors |
4. | Student employment by attracting students to vacant positions in partner organizations in the regions. | 1. Monitoring job vacancies with local and foreign partners. | Admissions and Marketing Department (O.Rustamov) |
5. | Designate one day of the week as a “creative day” to create conditions for students to work in their free time. Establish “Career”, “Employment” and “Coworking” centers for students. | 1. Conduct a survey among students who have expressed a desire to work to designate one day of the week as a "creative day". 2. Create and approve the most optimal lesson schedule. | Dean of the Faculty (N. Khushvaqtov), Department of Neighborhood Work and Events with Youth (N. Abduvahidova), group tutors, Department of Admissions and Marketing (O. Rustamov) |
6. | Organizing job and internship fairs, as well as business meetings for students, in collaboration with employers. | 1. To approve the schedule of fairs in cooperation with the Ministry of Labor and ensure their implementation. 2. To constantly monitor the quality of organization of fairs and business meetings. | Dean of the Faculty (N. Khushvaqtov), Department of Neighborhood Work and Events with Youth (N. Abduvahidova), group tutors, Department of Admissions and Marketing (O. Rustamov), head of departments |
7. | The university's marketing department monitors job vacancies in enterprises and organizations located in the area surrounding the educational institution and directs students to available vacancies. | 1. To promote the development and improvement of market relations in the field of education, to form a real "portfolio of orders" for graduating bachelors based on the demand indicators for young specialists. 2. To create convenience for students, to send each student to enterprises close to the area where he lives. | Admissions and Marketing Department (O.Rustamov) |
8. | Student employment by attracting students to vacant positions in partner organizations in the regions. | Monitoring job vacancies with local and foreign partners. | Admissions and Marketing Department (O.Rustamov) |
9. | Organizing job and internship fairs, as well as business meetings for students, in collaboration with employers. | 1. To approve the schedule of fairs in cooperation with the Ministry of Labor and ensure their implementation. 2. To constantly monitor the quality of organization of fairs and business meetings. | Dean of the Faculty (N. Khushvaqtov), Department of Neighborhood Work and Events with Youth (N. Abduvahidova), group tutors, Department of Admissions and Marketing (O. Rustamov), head of departments |
