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To further promote the “Silk Road” International University of Tourism and Cultural Heritage both internationally and within our country, an effective roundtable discussion was held with student participation as part of the “My Brand — My University” project.

05.11.2025 1 min read 1

To further promote the “Silk Road” International University of Tourism and Cultural Heritage both internationally and within our country, an effective roundtable discussion was held with student participation as part of the “My Brand — My University” project.

During the event, detailed information was provided about the extensive reforms, practical projects, and opportunities currently being implemented at our university. Participants exchanged ideas on shaping the university’s brand, promoting it correctly, and presenting it appropriately on national and international platforms.

Furthermore, within the framework of the project, students received clear guidance and recommendations on broadly promoting the university’s achievements and opportunities at international conferences, practical visits, and foreign trips.

This roundtable discussion served as an important step in fostering a culture of branding among students, enhancing our university’s reputation, and introducing it to the world.

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