On July 17, 2025, within the framework of the international project "Journey to the Heart of Eurasia – 2025", a seminar was held at the Silk Road International University of Tourism and Cultural Heritage with the participation of a delegation of experts from the Russian Federation and neighboring countries.

This event was organized in cooperation with the PRO WB Center for Support and Development of Entrepreneurship and was dedicated to the topic “Wildberries Uzbekistan: Starting and Expanding a Business”. The seminar was attended by entrepreneurs operating in Samarkand, businesspeople already working through the Wildberries platform, and university students who are running or planning their own small businesses. In total, more than 100 participants actively took part in the seminar.

Presentations were delivered by experts from the PRO WB Center for Entrepreneurship Development and Support in Uzbekistan – Mr. Kamoliddin Khayriddinovich Pazliev and Mr. Timur Ilgizarovich Zokirov. They provided detailed information on starting a business on the Wildberries online sales platform, registration procedures for sellers, cooperation models, product promotion, business incentives, and practical aspects of running a successful enterprise.

The seminar served as a valuable opportunity for participants to gain practical knowledge and skills, and it played an important role in fostering effective collaboration with international e-commerce platforms.