On July 25, 2025, as part of the “Critical 90 Days” program initiated by the President, masterclasses on tourism and service were organized for students of the “Silk Road” International University of Tourism and Cultural Heritage.

The main goal of the event was to increase youth interest in the tourism industry, develop practical skills, and guide students toward careers to help ensure their future employment.

During the masterclasses, students gained knowledge about modern trends in tourism and service, customer service culture, and professional ethics. Interactive sessions were also conducted with the participation of experienced specialists, where students received practical answers to their questions.

At the end of the event, participants were awarded special certificates, and confidence was expressed in their future success in the tourism sector.