On July 25, students of the Silk Road International University of Tourism and Cultural Heritage participated in a special info tour dedicated to artificial intelligence, digital technologies, and the creative industries.

During the tour, students explored the innovative "Magic Mirror" interactive installation and learned about the capabilities of the digital character "NazzAR Bobo."

The program also featured a meeting titled "The Future of Tourism: Digital Technologies and Artificial Intelligence," where the Rector of the university, Muhsinjon Xolmuxamedov, and Bobur Rahimov, founder of NazzAR Innovation Group, shared their perspectives on digital transformation, smart tourism, the promotion of cultural heritage through innovative technologies, and the practical applications of artificial intelligence.

As part of the practical session, students visited the Future Lab and AI/AR/VR Lab, where they gained first-hand insight into the startup ecosystem, innovative educational programs, AI-powered tools, and the use of virtual and augmented reality technologies.

They were also introduced to practical approaches for 3D modeling of cultural heritage sites and the creation of digital content.

The info tour contributed to expanding students' knowledge of modern technologies, strengthening their theoretical understanding through practical experience, and familiarizing them with innovative approaches to the development of digital tourism and cultural heritage