Tongqian Zou, a professor of “Silk Road” International University of Tourism and Cultural Heritage, published a research article entitled ‘“Understanding Local People’s Support Intentions toward Cultural Heritage Tourism: An Examination through Stimulus-Organism-Response Perspective”. The article was published in “Journal of Resources and Ecology” in May 2024 to investigate local residents’ support and participation in the development of cultural heritage tourism. The study analyses cultural heritage tourism based on how it affects local people, their attitudes towards tourism and the factors that shape these attitudes based on the stimulus-organism-response theory.

This article aims to explore in depth the interaction between local people and tourism, offering scientific and practical recommendations for the further development of cultural heritage tourism in the future. This research paper contributes to the research of the university in the field of tourism and is one of the important studies presented to the international community.

More information about the article can be found on the official website of the “Journal of Resources and Ecology”:

J. Resour. Ecol. 2024 15(3): 745-753
DOI: 10.5814/j.issn.1674-764x.2024.03.020 www.jorae.cn