On 22 February 2024, the 4th seminar of Silk Road Tourism and Cultural Leaders was held at Silk Road International University of Tourism and Cultural Heritage, organised by Vice-Rector Professor Tony Zou. Amirsoy Customer Service Manager Intizor Sapaeva gave a presentation on "Improving Customer Service and Digital Marketing at the Resort" as part of the development of the snow resort. The account manager shared the history of Amirsoy mountain resort development. He elaborated on the history of Amirsoy Mountain Resort and its future plans and explained in detail how to handle customer enquiries. Our students also gave good suggestions such as using English in advertising to improve the service at Amirsoy, promoting and handling tourist complaints, reducing ticket prices to attract local tourists, and providing accommodation for young students. MA, PhD students and some teachers participated the seminar.