On 7 March 2024, our university organised the fifth scientific and practical seminar for tourism and culture professionals. Dr Sun Yehong, Professor of the School of Tourism of Beijing Union University, gave a lecture at the seminar, which was attended by professors and lecturers of our university. The seminar was organised by Professor Tony Zou, vice-rector for scientific affairs and innovation of our university.
Dr Sun Yehong's speech was on "Heritage Tourism: Frontier Theories and Best Practices".
Also, Dr Sun Yehong, Professor of School of Tourism of the Beijing Union University, expressed her views on the development of agrarian tourism. She talked about the need to pay special attention to the registration of agricultural landscapes and intangible cultural heritage in rural areas, and introduced the concept of important agricultural heritage site proposed by FAO (Food and Agriculture Organisation of the United Nations) and UNESCO.
Dr Sun Yehong's analytical lecture and presentation on the topic aroused the interest of teachers and students of our university. After the lecture, Dr Sun Yehong answered the questions of teachers and students in detail.