We are excited to announce that science and innovation vice-rector Tongqian Zou has published a new article in the ‘’Journal of Resources and Ecology’’. The paper, titled "Understanding Local People’s Support Intentions toward Cultural Heritage Tourism: An Examination through Stimulus-Organism-Response Perspective," explores the intricate dynamics of community support for cultural heritage tourism.

This insightful research delves into the factors that influence local residents' intentions and highlights the importance of community engagement in sustainable tourism development.

Congratulations to science and innovation vice-rector Tongqian Zou on this significant contribution to the field! We encourage everyone to read and share this valuable work.