On November 25, the Head of the Tourism Department,
 A.Odilov, delivered a lecture for the MKT523 group of the Faculty of Tourism at Universiti Teknologi MARA, ranked 587th in the international QS ranking, upon the invitation of Professor Dr. Jati Kasuma Bin Ali. The lecture was dedicated to the topic "Brand Management" as part of the course Innovation and New Product Planning | BA2703A&3B in the group's curriculum. During the lecture, students were provided with comprehensive information about Uzbekistan's tourism opportunities and the university's activities.