Оur university proudly launched the 2025 Lecture Hall for Tourism and Culture Leaders with an inspiring seminar featuring PhD student Yang Jie (Megan). 

As a former project leader of China Youth Travel Service Group, one of the top 3 travel services in China, Yang Jie delivered a speech titled: 

“Tourism Destination Operation & Management—A Case Study of China Monkey King Theme Park.”

Her presentation provided an in-depth look at the process of tourism destination investment and development, covering: 

- Strategic planning 

- Physical design 

- Facility construction 

- IP resource integration 

- Project operation and management 

The seminar generated enthusiastic responses from the audience, helping tourism management master's students and faculty gain valuable insights into theme park operation and management. 

The event was moderated by Professor Tongqian Zou, Vice Rector of Silk Road University. 

The Lecture Hall for Tourism and Culture Leaders continues to invite global industry leaders, officials, and scholars to share cutting-edge practices and theories in tourism and culture.