At the "Silk Road" International University of Tourism and Cultural Heritage, Mr. David Ding, the CEO of the "Silk Road by Minyoun" , gave a lecture to students on the development of the "Silk Road" Tourism Center in Samarkand and shared very important industry-related information. 

Mr. David Ding emphasized the harmony between Uzbek history and modern amenities at the Samarkand Tourism Center, which aims to attract international tourists. Students discussed topics with the CEO such as the return on investment, payback period, break-even point, and future development plans. 

The seminar was conducted by Tongqian Zou, the Vice-Rector for Science and Innovation at our university. During the lecture, our university’s master's and doctoral students actively participated in the discussion on tourism development issues in Samarkand.