On February 24, 2025, the "Silk Road" International University of Tourism and Cultural Heritage invited Mr. Cheng Xulong, the Chairman of Xinjiang Chunqiu International Travel Service Co., Ltd. to speak at the 7^th Tourism and Culture Leaders Lecture Hall on "Chinese Tourists' Consumption Behavior in Central Asia".

Mr. Cheng Xulong introduced the outbound tourism development in China, and highlighted the consumer behavior of Chinese tourist in Central Asia. Also Chairman Cheng explained the growth experience of Xinjiang Chunqiu Travel Service Co., Ltd. Participants discussed with the Director about issues such as market demand analysis, customer acquisition strategies, service quality improvement, and future expansion plans.

The seminar was moderated by Vice rector and Professor Tony Zou, students majoring in tourism management of the "Silk Road" International University of Tourism and Cultural Heritage attended this seminar, and actively participated in the discussion about the development of tourism in Central Asia with Chinese tourists as the main target group. The speaker and attendants exchanges their opinions on how to attract more Chinese tourists to visit Uzbekistan and promote local economic development.