Tuesday, 26 April 2022 17:05

Improving of the attractiveness of museums of Uzbekistan among local tourists

Jomonkulova Guli Rashid kizi, student of “Silk Road” International University of Tourism and Cultural Heritage

Dr. Raymond Joseph Hoffmann, Vice rector for Academic Affairs of “Silk Road” International University of Tourism and Cultural Heritage

 

Annotation. The article analyzes the rate of the attractiveness of museums of Uzbekistan among local tourists, using some statistical data, and provides possible ways to improve the number of visitors.

Keywords: Local tourists, museums, tourist firms, attractiveness, marketing strategy

Аннотация. В статье анализируется показатель привлекательности музеев Узбекистана среди местных туристов, используя некоторые статистические данные, и приводятся возможные пути улучшения количества посетителей.

Ключевые слова. Местные туристы, музеи, турфирмы, привлекательность, маркетинговая стратегия.

Annotatsiya: Ushbu maqolada ayrim statistik ma’lumotlardan foydalangan holda mahalliy sayyohlar orasida O‘zbekiston muzeylarining jozibadorlik darajasi tahlil qilinadi va tashrif buyuruvchilar sonini oshirish imkonini beradigan yo‘llari keltirib o’tiladi.

Kalit so’zlar. Mahalliy sayohatchilar, muzeylar, turistik firmalar, jozibadorlik, marketing strategiyasi

Batafsil maqolani o'qish .pdf

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Contacts

Samarkand city, Republic of Uzbekistan, 140104, 17, University boulevard.

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