On May 17 this year, an online seminar was organized for students and university stuff of the “Silk Road” International University of Tourism and Cultural Heritage with a leading international specialist in the field of MICE tourism and journalism, Mr. Ivo Baumann.

During the online seminar, it was detailed that in recent years Uzbekistan has taken practical measures to diversify the structure of tourism services and develop new types of tourism. In particular, much attention is paid to increasing the flow of tourists through MICE tourism, that is, organizing various tournaments, meetings, conferences and exhibitions in Uzbekistan.

For reference: MICE tourism is a sphere of business tourism associated with the organization and holding of various corporate events. MICE is business meetings, team building, conferences, corporate holidays and so on.