On March 30 of this year, at the Silk Road International University of Tourism and Cultural Heritage online seminar training on the topic "Interaction of human and artificial intelligence in the tourism and hospitality industry" will be held to improve the quality of scientific research among professors, doctoral students, independent researchers, undergraduates and bachelors by the Scientific Research department of the university. During the seminar, professor Iis Tussadia who is the head of the Faculty of Tourism and Hospitality Management at the University of Surrey, England, invited by Vice-Rector for Scientific research and innovation Zou Tong Qian, will take part in the seminar with her presentation.

For information: Professor Iis Tussyadiah is Professor of Intelligent Systems in Service, Head of School of Hospitality and Tourism Management, and Fellow of the Surrey Institute for People-Centred Artificial Intelligence at University of Surrey.

Iis conducts research on digital transformation in the services sector, focusing on human-computer interaction, consumer behaviour, and management. She investigates the applications and implications of artificial intelligence and is an advocate of utilising technology to forge new pathways to a better future. Her current work covers human-AI teaming and the future of work, digital nudging, and the development of sociotechnical systems for sustainability transitions. She has received research funding from research councils, charity (e.g., Leverhulme Trust), and the industry. She was the Surrey PI for a 4-year £1.4M research project on data privacy in travel sector in 2018-2022 funded by EPSRC (PriVELT). She received several Best Research Paper/Journal Paper of the Year Awards at ENTER, I-CHRIE, Advances in Destination Management, etc. She is a recipient of Web of Science Highly Cited Researcher in the field of Social Sciences in 2021 and 2022.

Iis provides leadership to a globally leading School of Hospitality and Tourism Management (SHTM) at University of Surrey. She is a strong proponent of the transformative approach to education and research. This is reflected in the SHTM Global Leadership Strategy 2021-2024, which focuses on three pillars: cultivating future leaders, advancing scholarship and impact, and developing and sustaining partnerships. In 2022, SHTM rose to 2 in the world on the Shanghai Ranking's Global Ranking of Academic Subjects (GRAS) 2022 for Hospitality & Tourism Management, and claimed its #1 position in the UK on the Complete University Guide Subject League Table 2023 for Tourism, Transport, Travel and Heritage Studies. The School is also among the Top 5 on The Guardian and The Times and Sunday Times League Tables 2023.

Professor Tussyadiah served as Vice President (2014-2017) and later President (2018-2020) of the International Federation for Information Technologies and Travel & Tourism (IFITT) and is a founding member of the Alliance for Innovators and Researchers in Tourism and Hospitality (AIRTH). Iis also served as a member of Advisory Group for World Economic Forum's Travel & Tourism Development Index (TTDI) 2021, part of the working group for World Travel & Tourism Council's Women Empowerment Initiative, and a Non-Executive Director of Visit Surrey. Prior to joining Surrey, Iis was Clinical Associate Professor in the School of Hospitality Business Management, Carson College of Business, Washington State University, USA. From 2008 to 2012, she was Assistant Professor and Associate Director of the National Laboratory for Tourism and eCommerce (NLTeC) at Temple University, USA. She obtained her PhD in Information Sciences with a concentration in Human-Social Information Sciences from Tohoku University, ranked the best university in Japan by Times Higher Education, where she received the GSIS Dean's Award for Excellent Achievements in Doctoral Studies in 2007.
Venue: 229-room
Time: March 30, 14:00

Zoom link for joining: https://us02web.zoom.us/j/82798213788?pwd=WHZ1N1F0eG1NeWpPZVhwdmVpdlowdz09

ID number: 827 9821 3788

Code: 373050