On April 10, 2023, the first deputy of the Department of Culture and Tourism of the Samarkand region, D.Narzikulov gave a speech on topic “The prospects of tourism development in the region”. He discussed the government’s efforts to promote tourism in Samarkand and highlighted areas of opportunity for further development, such as the promotion of cultural and historical sites, local cuisine and handicrafts, and ecotourism. By improving the infrastructure and accessibility of these attractions and encouraging sustainable practices, the region can attract even more visitors and provide a more diverse and immersive cultural experience. D.Narzikulov also answered the audience’s questions about the development of tourism in Samarkand. Professor Tony Zou hosted the seminar, postgraduate students of faculty “tourism management”, doctoral students and some teachers listened to the lecture.