On 13 January of this year, employees of the Marketing and Recruitment Department of “Silk Road” International University of Tourism and Cultural Heritage visited IDUM 1 and 63 general secondary schools managed by Samarkand City Department of Preschool and School Education. The purpose of the visit was to further increase the interest of today's youth in higher education and, at the same time, to widely promote the educational work at our university. The staff of the department met mainly with graduates of general education schools. Heads of general education schools, teachers and students took part in the events. Head of Marketing and Recruitment Department Otabek Akbarov said that today there are many higher educational institutions in our country, especially in Samarkand, but the tourism sphere is in demand at the moment, so “Silk Road” International University of Tourism and Cultural Heritage is the most suitable place to study. The graduates also did not hide their interests and got answers to many of their questions.