M.A.Yorkulov, head of academic planning and development and independent researcher of "Silk Road" International University of Tourism and Cultural Heritage, gave a lecture at the HTWG Konstanz University of Applied Sciences, ranked 478th in the QS World University Rankings – 2024 on the topic "Strategic development of regional tourism". Furthermore, the students of the university were informed about the touristic potential of Uzbekistan, in particular Samarkand region.