“Silk Road” International University of Tourism and Cultural Heritage will pay special attention to informing undergraduate and graduate students about socio-economic reforms carried out in our country, strengthening their theoretical and practical knowledge, closely familiarizing them with the activities of companies occupying leading international positions in Uzbekistan and conducting research work on their activities.

In order to ensure the implementation of the above tasks, on November 25, 2024, under the leadership of Associate Professor of the Department of Tourism, Ph.D. F.Zokhidov, assistants of the department S.Mardonov and A.Davronov in SAG MChJ was organized a round table on technical and organizational aspects of the process of product development, the order of trade of finished products in the local and international market, applied innovations in pricing policy, branding, production process, as well as on the activities of the enterprise “SAG Express”.

The participants were also familiarized with the activities of Samarkand silk carpets enterprise, the enterprise made a presentation on the development of carpets, processes of servicing tourists, branding and increasing sales.

During the visit, the participants identified the application of the acquired knowledge and skills in research work, development of scientific proposals and their reflection, as well as strengthening the work on practical cooperation.