As part of the collaboration between the Association of Private Tourism Organizations of Uzbekistan (APTA), the “ADVANTOUR” company, and the U.S. Embassy in Tashkent, Alex Ward, the Executive Director of the San Diego Tourism Complex (USA), conducted a lecture for our university students on the topic: “Travel Agent Training: Modern Approaches to Sales and Customer Service.”

In his lecture, the American guest provided valuable recommendations and insights into key aspects of tourism, such as welcoming guests, delivering services, and other important details. During the event, students also had the opportunity to get answers to their questions.