On January 27, 2025, “Silk Road” International University of tourism and cultural heritage invited Mr. Rustam Kobilov, Vice Governor of Samarkand Region to talk about tourism development in Samarkand on the Lecture Hall for Tourism and Culture Leaders. Vice Governor delivered an insightful speech titled: "Tourism Development Strategies of Samarkand Region."

Mr. Rustam Kobilov analyzed the potential of Samarkand’s tourism industry. As one of the most beautiful and mysterious cities in Uzbekistan and crossroad of the Great Silk Road with more than 1500 architectural monuments, which makes Samarkand a popular destination to develop cultural tourism, gastronomic tourism, mice tourism and eco tourism.

About the future development of Samarkand, Mr. Rustam Kobilov emphasized that the government now is making great effort to make Samarkand a better tourist destination. For example, the construction of the “SILK ROAD SAMARKAND” touristic center, Samarkand international airport, Samarkand city tour bus and tourist villages. Besides, Samarkand has hosted several major international events in recent 3 years. And Samarkand is trying to attract more tourists from Russia, China, Japan, Indonesia and Iran by opening more flight routes.

The seminar was moderated by Vice-Rector of science and innovation Tongqian Zou, MA and PhD students of our university attended this seminar, and actively participated in the discussion about the tourism development strategy of Samarkand Region.