On February 20, 2025, a delegation led by representatives from SIRIM Academy Malaysia and JICA in Malaysia visited the "Silk Road" International university of tourism and Cultural Heritage

During the visit, a seminar on "Standards for Muslim-friendly tourism" was organized for the university's professors, students, and representatives of the tourism sector operating in Samarkand.

The seminar provided participants with detailed information about the activities of JICA and SIRIM, as well as their experiences in the tourism industry. Additionally, important recommendations and concepts for properly organizing the halal tourism certification system were presented.