On June 1 2021, The First practical seminar for hotel managers was organized by the Association of Hoteliers of the Republic of Uzbekistan on the basis of the International University of Tourism “Silk Road” with the support of the Ministry of Tourism and Sports of the Republic of Uzbekistan.

The purpose of this event is to improve the quality of service in the accommodation facilities, the use of the right chemicals in hotels, as well as the introduction of an automated booking system.

The event was attended by the international booking system “TravelLine” and a representative of the American brand of professional household chemicals “Ecolab”.

It is worth noting that in 2021 the tourism industry faces many challenges: increasing the tourist flow to the country, including in the off-season, attracting private investment in the industry, building new hotels, recreation areas, training staff, and introducing advanced digital technologies into business processes. Developing responses to these challenges with the involvement of all stakeholders will allow us to set the right vector for large-scale and qualitative changes in the industry and unite the professional community.

Also, within the framework of this event a new Department “University 4.0” was presented on the basis of the university whose task is to organize the infrastructure for the creation and commercialization of knowledge as well as to assist in the rebranding and proper promotion of hotels and restaurants.

The event became a platform for discussing current trends in the field of hospitality, bringing together leading international experts as well as hoteliers from all over the Samarkand region.