On April 1, 2023, a Chinese delegation headed by Mr. Liu Yu, Chairman of the Chamber of Commerce and Industry of Chinese Enterprises in Uzbekistan, visited the Silk Road International University of Tourism and Cultural Heritage in Samarkand. The delegation also included of the representatives of several other organizations like the Representative of cross-border e-commerce Wan Xiao Wen, General Manager of the Global Trade Center for Industrial Raw Materials and International Logistics Services, Logistics China-Europe Express "Chang' Ren Xiao Lin, General Director of Import and Export of Cars and Spare Parts Li Dian, etc.
During the visit, topical issues of implementing the project plans to hold the Samarkand Tourism Ambassador contest and promote it in Chinese cities in order to attract Chinese tourists to Uzbekistan and promote the tourism economy were discussed; invitations of famous Chinese artists and photographers to come to Samarkand to create a selection of local popular tourist attractions, local nature, mountains, rivers, cultural heritage, etc., in order to spread their work in China, promote Uzbekistan and expand its popularity in which the International University of Tourism and Cultural Heritage Silk Road will create a working group to implement the above ideas.