Motivational trainings “Business Marathon” are organized with the participation of successful entrepreneurs in order to attract young people to entrepreneurship in Samarkand. Students of “Silk Road” International University of Tourism and Cultural Heritage also took part in these trainings. During the training sessions, entrepreneurs spoke about their experiences, rules of doing business and secrets of success, and hard work that they have experienced along the way. The experts also gave advice on how to start a business, the role of mentoring and apprenticeship in business, priority areas in attracting investment as well as effective marketing. At the end of the training, the students also received useful and important answers from the entrepreneurs, asking questions on how to find solutions to the problems they encountered during their involvement in the field.